Senior Account and Event manager
Expertise
Art partnerships and collaborations
Event production
Client supervision and project management
Brand communication strategy development
Art Dubai, Abu Dhabi Art Fair, BMW, Cartier, Chanel, COS, Gucci, Dom Perignon, Garage Museum of Contemporary Art, Hennessy, ICD Brookfield Place, Jumeirah, LOEWE, Louis Vuitton, Miu Miu, Prada, Ruinart, Sole DXB, Spotify, Valentino, VISA
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Art Dubai, Abu Dhabi Art Fair, BMW, Cartier, Chanel, COS, Gucci, Dom Perignon, Garage Museum of Contemporary Art, Hennessy, ICD Brookfield Place, Jumeirah, LOEWE, Louis Vuitton, Miu Miu, Prada, Ruinart, Sole DXB, Spotify, Valentino, VISA •
Brand Events & Exhibitions
Artist in flux. Gucci x Nomad
NOMAD and Gucci introduced the fourth chapter of ARTISTS IN FLUX. This project establishes a dialogue between art, architecture, and design in an international context that extends beyond western and/or eurocentric perspectives thereby creating a unique opportunity for new encounters and conversations in the Middle East around place, identity, and movement.
For this chapter of ARTISTS IN FLUX, three exceptional creatives, all based in the Middle East and all working in a multidisciplinary manner, have been invited to transform the villa into an immersive event, engaging attendees with interactive displays and installations.
Client
Gucci
Year
2024
Gucci Ancora
To celebrate the launch of the new Ancora collection in the UAE by Sabato de Sarno, Gucci hosted a series of events in D3: a Press Day, a Party and a Staff Training on the last day.
During the party guests could enjoy a festive evening of Italian inspired cocktails under the beat of DJ Elo & DJ Yet More.
Client
Gucci
Year
2024
Prada Mode Dubai x Damien Hirst
Prada presented Prada Mode, the private traveling social club. This eighth iteration held in Dubai featured a new, site-specific edition of Pharmacy by Damien Hirst at the ICD Brookfield Place, providing its guests with a unique art experience along with spin painting workshops, talks, music, dining and conversations.
Client
Prada
Year
2022
Ruinart at Art Dubai
Ruinart introduced their annual Ruinart Carte Blanche initiative at Art Dubai.
This year's 'CONVERSATIONS WITH NATURE' series featured artists Marcus Coates and Pascale Marthine Tayou.
Tayou unveiled a large-scale installation at the Ruinart Lounge during Art Dubai 2024, foreshadowing a bronze sculpture to be installed at Ruinart's historic site in Reims, France.
Coates showcased posters representing his nature calendar for Ruinart, inspired by his experience in the Champagne region.
Client
Ruinart
Year
2023, 2024
Ramadan dinners for Gucci in Dubai and Doha
Rediscovering Ramadan Traditions: A Contemporary Perspective, where we emphasized values over conventional motifs, and bridge the connection between the past and future, modernizing this legacy for a fresh, forward- thinking approach. In perfect alignment with Gucci's fashion-forward, contemporary ethos.
Specially for the event an artist and poet Sarah Almehairi created an art installation. ‘Line Up the Sun’ is a text based installation consisting of language and light. Deriving from Almehairi's prominent use of language in her practice, both formally and visually, she centers the themes of time and self through the nature of light in this work.
Client
Gucci
Year
2024
Urban Fabric Dinner by Gallery Collectional
Gallery Collectional celebrated its newly commissioned series URBAN FABRIC over an intimate dinner for VIP collectors.
The gallery invited seven next-generation designer-artists from Asia to craft collectible editions inspired by their respective metropolitan experiences, namely in Tokyo, Seoul, Hangzhou, Singapore and Milan.
The dinner concept was focused on the modern urban environment, where plants from the different parts of the world came together to create new, synthetic, and 'remixed' greenery arrangements.
Client
Gallery Collectional
Year
2024
BMW experience at Sole DXB
The programming was dedicated to offer BMW's VIC clients an unforgettable experience that combined the best of ‘off the beaten track’ activities in Dubai within the week of Sole DXB, the major street culture festival
The guests had a chance to indulge in a diverse range of flavors, engage with the creative community and gain unique insights into the cultural scene of the UAE.
The proposal was committed to delivering a ‘money-can’t-buy’ experience opening the doors to the places that are not easily accessible. The curated journey combined the best of entertainment, gastronomy and art, ensuring that every moment is a feast for the senses.
Client
BMW
Year
2023
Forever Valentino Gala Opening
Gala opening of the Forever Valentino exhibition, comprising the 50 years of history of the famed Italian luxury brand. The evening was held in the dinatoire format at the grand ballroom of the Ned Doha — a new boutique hotel & members’ club. The informal yet chic gathering was attended by the Royal family including HE Sheikha Al Mayassa Al Thani, creative director of Valentino Pier Paolo Piccioli, Naomi Campbell, Anna Dello Russo, Janet Jackson and others.
Client
Valentino
Year
2022
Forever Valentino Afterparty and Soft Opening of the Ned Doha
The night welcomed a list of international and local talents from the worlds of fashion, arts and culture at a completely new location of the Ned’s Club at the Ned Doha — a new boutique hotel & members’ club overlooking the stunning skyline of Doha.
Among the attendees were Naomi Cambell, Anna Dello Russo, Gaya Repossi, Amina Muaddi, Brian Yambao, Marpessa Henninck, Olivier Rousteing, Michele Lamy and many others.
Client
Valentino
Year
2022
Brand Strategy and Initiatives
Audi Born-Digital Award
The Audi Born-Digital Award was established by Audi and the Cosmoscow Foundation in order to celebrate young digital artists. The winning work was chosen by a panel of international expert judges and exhibited in the innovative space of Audi City to coincide with the Cosmoscow Fair. The first Audi Born- Digital Award contest was held in 2020 in response to the unprecedented situation caused by the pandemic and the global transition to online.
Client
Audi
Year
2020-2022
COS x Harry Nuriev
ThA collaboration with Harry Nuriev, designer, architect and Crosby Studios founder, to celebrate the COS online launch by presenting a collection of four AR face filters on Instagram to a global audience. The digital artworks referenced the elements and the natural world, two prominent themes in Nuriev's own practice and artworks, as well as key messages of the COS collections. Inspired by the colour and design of nature and how humans experience the elements, the four artworks separately revealed clouds, flora, rain and waterfalls, highlighting the senses and environmental elements that surround us.
Client
COS
Year
2020
Ruinart Art Patronat
The Ruinart Art Patronat annual grant was established by Cosmoscow Foundation and the House of Ruinart in 2017. One of the main goals of the initiative is to encourage contemporary artists exploring sustainability topic by supporting their development and creativity. The long list of artists
for the grant are nominated by galleries participating in Cosmoscow Fair. Each of the selected applicants submits their project proposal for the large- scale site-specific installation at Cosmoscow Fair, and the winner is chosen by a panel of international expert judges.
Client
LVMH
Year
2020-2022
Hennessy Perspectives
A new marketing and communication strategy for Hennessy to refine its positioning in contemporary culture. After thorough research and analysis of cultural spheres, cinema was identified as a key area for the brand. Relationships with institutional partners were forged, including the Khudozhestvenny cinema, the Kinotavr movie festival, and the New Holland Island International Debut Film Festival. As well as this, an all-year activation program Hennessy Perspectives was created, which included a newspaper, the Hennessy Filmmakers' Lounge at a leading cinema, grants for emerging filmmakers and support for a series of professional workshops for the up-and- coming professionals of the industry.
Client
LVMH
Year
2021
Mastercard Sphere
Mastercard Sphere is a premium banking product developed for Mastercard's high-net-worth members and to promote networking within this client group. The premium club has been designed to engage their interest in unique offers across business, culture, leisure and wellbeing. Each element is meant to inspire, enrich, develop and support its members to achieve their professional and personal goals. The project was launched with a private event featuring a highly anticipated talk with Nouriel Roubini, a progressive and revolutionary thinker, a rare authority on financial innovations.
Client
Mastercard
Year
2021
AR-festival Future Cities
Future Cities is an annual AR & digital art hybrid festival that exists in online and offline spaces. It is realised across several cities and features digital artworks, created in various formats — physical artworks, AR objects and metaverse objects, — as well as public & educational program and live events with multimedia art and audiovisual performances.
Client
Société Générale
Year
2020-2022
Hutton Development Cultural Strategy
A long term cultural partnership between Hutton Development and Cosmoscow international art fair was built, that fostered the developers brand positioning and presented it to the larger audience through various creative activations.
The scope included creating a long term strategy, concept and execution of various formats of the brand integrations and its projects’ activations at the art fair, as well as PR support and curation of its participation in the educational programme.
Client
Hutton Development
Year
2020-2022
